How are you today?
Are you working really hard and yet when you check the bank account you question yourself as to whether you are really doing the right thing?
I am reading Richard Branson’s book Business Stripped Bare and I found it interesting to read how much money he invests in the various Airlines and how many years they are in business and yet still not making a profit yet.
So the question is How do you know if you are doing the right thing when you are seeming not to make any money yet?
For many of Step by Step Listening clients they are often depending month on month for an income to pay their mortgage and to live generally.
I made so many mistakes in the first few years I was in business from running up bills on my credit cards and spending on things I felt made me look professional. (not that it is not important) I have since realised that most of my clients come from being clear about who I want to work with and by building up relationships with people then making the time to ask for the business.
Today though I want to ask you to check in with yourself about what kind of clients are the right clients. On average how much do your clients spend with you? Whether you are like me a business coach/mentor or a hairdresser. There will be certain appointments that take longer and therefore maybe give you a lower return per hour.
Now think about how much you want to earn each week. First of all if you filled your diary with your lowest paying client service can you earn the amount you want to earn?
If not what kind of appointment would bring that income in?
I am not sure if I am explaining this well, but imagine if you have clients who have their eyebrows waxed and they pay £7.50 and you can see 20 per day earning you £150 minus the cost of the wax. Where as if you had 4 people for a cut and colour you would take £70 per person and make £280 minus cost of colour. This is a very simple example but are you chasing to fill the diary full of eye brow waxing when you should be looking for colour.
When I work this through with my clients, they often have a light bulb moment when they realise the kind of clients that are going to make the business really viable.
What needs to happen for you to earn the kind of money you deserve for all the hard work you are putting into your business?
Don’t worry you won’t be the first business person that accepted any client rather than the right client.
Thank you for listening