Is any customer really as good as the “right” customer?


How are you today?

Are you working really hard and yet when you check the bank account you question yourself as to whether you are really doing the right thing?

I am reading Richard Branson’s book Business Stripped Bare and I found it interesting to read how much money he invests in the various Airlines and how many years they are in business and yet still not making a profit yet.

So the question is How do you know if you are doing the right thing when you are seeming not to make any money yet?

For many of Step by Step Listening clients they are often depending month on month for an income to pay their mortgage and to live generally.

I made so many mistakes in the first few years I was in business from running up bills on my credit cards and spending on things I felt made me look professional. (not that it is not important) I have since realised that most of my clients come from being clear about who I want to work with and by building up relationships with people then making the time to ask for the business.

Today though I want to ask you to check in with yourself about what kind of clients are the right clients. On average how much do your clients spend with you? Whether you are like me a business coach/mentor or a hairdresser. There will be certain appointments that take longer and therefore maybe give you a lower return per hour.

Now think about how much you want to earn each week. First of all if you filled your diary with your lowest paying client service can you earn the amount you want to earn?

If not what kind of appointment would bring that income in?

I am not sure if I am explaining this well, but imagine if you have clients who have their eyebrows waxed and they pay £7.50 and you can see 20 per day earning you £150 minus the cost of the wax. Where as if you had 4 people for a cut and colour you would take £70 per person and make £280 minus cost of colour. This is a very simple example but are you chasing to fill the diary full of eye brow waxing when you should be looking for colour.

When I work this through with my clients, they often have a light bulb moment when they realise the kind of clients that are going to make the business really viable.

What needs to happen for you to earn the kind of money you deserve for all the hard work you are putting into your business?

Don’t worry you won’t be the first business person that accepted any client rather than the right client.

Thank you for listening

Sheryl

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About Step by Step Listening

I am the founder of Step by Step Listening and we started as a company that eradicated fear of failure and guilt for mums, we coached mums and daughters, we then worked with sole trader and small business owners and over the years we developed a unique ability to help people create the family or business they desire by being able to tap into the resource of being able to sell ideas/prodcuts/visions/services in a way that feels right and gets results. For some they are learning to sell and idea to themselves perhaps a dream or an ambition they have had for years, for others it could be selling responsibility and independence to a teenager or perhaps selling a vision or a change of structure to a team. What ever it is we use unique a unique facilitation and group process to help you discover when you are selling in a way that feels right that's like what?
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