One of the activities we run at The Listening Post is How to find your ideal client. So I thought I would share with you some principles of why this is so important in any business but especially if you are spending your time and money networking.
Please try asking yourself these questions, remember to keep in mind the clients you really “love” working with. The more you focus working on the kind you love working with the more you will perform at your best. The recommendations and referrals happen.
And when you love working with them:
What kind of client is your ideal client?
Whereabouts are clients like that?
Is there anything else about a client like that?
It always amazes me when I do this activity with my clients how often they themselves are not really clear who their ideal client is. Which in turn means often they miss their ideal client in the crowd or more important people refer the wrong kind of people.
A client after our last session said ” I now know why people refer people to me that I can’t help”
And of course ideal clients will change Susan Cowe is a Emotional Freedom Therapist and although she can describe the kind of people she loves working with her ideal client right now is a place of work/networking event where she can talk and present to groups of people who would love techniques to manage their stress levels in their life.
If you would like to explore more about your ideal client then partner with a friend and get them to ask the questions above, still struggling feel free to call me.
Thanks for Listening