Never assume that someone you are talking to can’t help you and your business grow. They may not directly be a potential client, but they might know someone who is. You may also be able to help them. It is all part of building relationships.
I spend much of my time listening to business owners so that I can really understand them and their business. Until you really understand someone you are unlikely to know if they can help you or if you can help them.
What happens next is that I get to know like and trust them. Which means that if I truly believe that my customers would benefit from their services then I can recommend them. Sometimes I don’t operate in those circles for example I don’t have a whole lot to do with parents of young children now. But usually I know someone who does and can refer to a Third party. I love this part of my job one of my clients calls me the “business matchmaker”. I seem to see opportunities others miss.
Are you missing opportunities when networking?
Do you talk to someone and then think they don’t need your service and walk off rather than building a relationship and discovering who they do know?
STOP NOW: you never know who they might know.
They reckon we are often just 6 people away from the kind of people we want to meet. This is not a case of giving away your business to others. I met with a new connection this week and he described it perfectly. You have to feed yourself first, bit like the oxygen mask on the plane parents need oxygen first then help the children. However if you take all the oxygen and don’t help the others you could find yourself quite isolated. If you take all the oxygen you need and then help others should the tables be turned at any point there will be people covering your back.
I always operate from the ethos that collaboration is far more effective than competition. Even if I meet, and I do someone in a similar profession to me then I still like to get to know them. When my diary is full it is great to have someone you can trust and recommend.
What needs to happen for you to be interested and listen longer than you would normally?
Feel free to share what happens next………
Thank you for listening