I started life as a parent coach, it soon became apparent that parents wanted to be coached in the evenings and week ends and although I did a few not enough to make the business viable. I did not want to work evenings and week ends. I also wanted to take the school holidays off with my children. I had set my own company up so that I could be with my family, and now found myself torn between working more unsociable hours so that I could earn enough to support my family.
I then took a drastic change of direction realising another passion was to help sole traders establish the kind if business relationships that would enable them to achieve sustainable growth. I discovered that when the parents were less stressed with work, their home life improved. So I could help families but now I work 8am to 3pm Monday to Friday, plus one evening per month, term time supporting sole traders nd people in business who want to know how to build effective relationships
What kind of client is your ideal client?
Whereabouts is that client?
Is there anything else about that client?
When a client like that what happens to business being credible and viable?
I hope these questions help you stay focused and track. It is easy in the early days to work with anyone who will pay. But the truth is you have to work with kind of people you love working with to make your business credible and viable. Save yourself time and money and gain that clarity now. Feel free to share you ideal client in the comment box I would love to keep an eye and 2 ears out for them. What kind of things would your client be saying? How would I know they were your client?
Have a great week