Can telling stories really improve your business?

I am busy reading the book More Magic of Metaphor, stories for Leaders, Influencers and Motivators by Nick Owen.

Here is an exert from the book:

Three holy men from three religious communities were invited to give thanks following a fundraising dinner. The Christian Priest offered a prayer of tolerance. The Muslim imam offered a prayer about charity. The rabbi however, told a story. And the story contained a “message” for the diners to reflect upon. A week after the dinner, nobody could remember the prayers but everyone could remember the story and the power of the message.

Can Stories help you lead more effectively?

Most definitely, whether you want to:

  •  leave your potential client hooked and wanting more
  •  or you want your teenager to understand the danger or concerns
  •  or simply you want to communicate effectively with your staff.

Stories and metaphors are a great way of engaging people and leaving them with a memorable message.

Step by Step Listening is like a bright green shiny, new electric train. It glides into the stations effortlessly, it’s the buzz from the carriages that encourages the people on the platform look more closely.

As the passengers celebrate each stage of their journey they congratulate each other. Some have re kindled relationships with their teens, others achieved a greater level of connection with their clients, no matter what, they know they are in a safe space where they can be themselves 100%.

The carriages provide a warm friendly space where they won’t be judged or criticised. There is something about the energy that radiates from these people through their big smiles and open hearts, that attracts  more people towards the train.

People are encouraged to step on board and have a look around. Both the passengers and the driver stand by welcoming the new people.

Often the existing passengers have phoned ahead and told their friends to join us.

 There is something about the train that tells them it is safe, maybe it is all the happy passengers inside smiling, cheering and celebrating their success that appeals, perhaps the knowledge that the step by step logo stands for you can take it one step at a time. Maybe it is the flexible ticket price where you can just stay on till the next stop if you like.

One thing they are confident to receive every time is great service, refreshments, snacks and a comfortable place to just be. They know that the driver will keep arrive on time and leave on time. The driver is dependable and is managing the whole thing at all times.

People recognise thistrain, as the place to be if they want to turn their frustrations into fascinations. The place to be if you want to take a break from the busyness of life and just take a moment to listen to your own thoughts for a moment and get clear.

Do you want to come aboard?

This metaphor of  Step by Step listening at it’s best keeps me focused when making decisions, marketing etc saving me time, money and energy.

What is your business or family like when it is at it’s best?

Do let me know what you discover








About Step by Step Listening

I am the founder of Step by Step Listening and we started as a company that eradicated fear of failure and guilt for mums, we coached mums and daughters, we then worked with sole trader and small business owners and over the years we developed a unique ability to help people create the family or business they desire by being able to tap into the resource of being able to sell ideas/prodcuts/visions/services in a way that feels right and gets results. For some they are learning to sell and idea to themselves perhaps a dream or an ambition they have had for years, for others it could be selling responsibility and independence to a teenager or perhaps selling a vision or a change of structure to a team. What ever it is we use unique a unique facilitation and group process to help you discover when you are selling in a way that feels right that's like what?
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